Saturday, October 29, 2011

[visual language] communication model progress




so here's what erica and i developed for our final communication model. we incorporated a lot of her information into my model. we decided to multiply the horizontal one and overlap it with a vertical one in order to incorporate group communication as well. rather than locating the channel right on the origin, we decided to turn the gray line into the channel, since that's what the messages and feedback are traveling through. the channel is also now divided into four lines to represent four different channels - tv, internet, phone, and print.

Friday, October 28, 2011

typography 3 // final koenig book







in my koenig book, i'm focusing primarily on the text interacting with the images to create more abstract forms that represent koenig's architecture. to reinforce these shapes along with my grid, i've incorporated a thin dashed line outlining the text frames and images. by having the pictures interrupted by white blocks with text, the pictures take a more interesting form that relate better to the architecture. this method also plays well off of my grid and how i made good use of these. i really enjoyed using a grid and realizing how aligned and organized everything becomes. i used bright, modern colors to showcase the energy he puts into his architecture and their style. i decided to leave the front very clean and white to contrast with the inside, and also to represent the organization and structure of koenig's work. 

we'll be ordering these books in mid-november, so when i get it in i'll totally put up some legit portfolio pictures.

Wednesday, October 26, 2011

visual language // communication models




so for my first shot at communication models, i think i concentrated too much on the design aspect of it and not enough on the content. i had the basics of the model, but i didn't get quite specific enough. i do think my models had a nice, unique form though - especially the flow of the first two.

erika d. and i got partnered together and luckily, her models concentrated more on the content than the styles; so with the two of us put together, we've got a good start. we decided to stick with the first one of my models because of the flow and how the message and feedback are intertwined and are both effected by the channel and noise. we started to incorporate a lot of her detail and ended up with the below model we still have quite a bit of finessing and figuring out to do, but we've got a good start.


Monday, October 24, 2011

na // imaginary forces presentation

for narrative sound and motion we were to present a visual presentation focusing on a animation studio we were assigned. i as assigned a popular creative studio and production company located in LA and NYC - imaginary forces. i found that they composed several things that i recognized and that they have a very broad range of work. they've been around since 1996, so their collection is quite large. here's the keynote presentation i created.

video

visual language // finalized product design







i actually had a lot of fun with this project. not only do i love messing around with package design, but it was really neat learning about the modes of appeal. i now catch myself at stores pointing out certain mode of appeals in all kinds of products. i especially liked the idea of switching modes of appeal on our products, because it definitely set them apart from competitors. as seen in the image with my product on the shelf, it has a very notable contrast from the rest of the products.

altering this product was enjoyable for me all around. i enjoyed messing around with type, colors, infographics and illustration. it's a totally different experience designing something on a 3-D space. it's almost even more of a challenge because i had to be sure that the product had a unified look and concept, rather than each side looking like a separate space.

i felt a great sense of accomplishment after getting my product printed out and mocked-up, even in the earlier stages. it's really neat seeing your work look like an actual product, especially with a little more emphasis on interesting design.

Friday, October 21, 2011

typography 3 // koenig process





so my koenig concept has taken a rather sharp turn in direction. after talking with kidwell, i've eliminated a lot of the elements i had before and instead i'm focusing primarily on the text interacting with the images to create more abstract forms that represent koenig's architecture. to reinforce these shapes along with my grid, i've incorporated a thin dashed line outlining the text frames and images. it's still a work in progress, but i'm feeling a lot clearer about what direction i'm heading. smiley face.

na // final interactive timeline



looking at this project in contrast with my first project done in after effects, i've noted a significant amount of progress. for starters, i became a lot more comfortable with timing. i've learned that it helps to play and stop the composition in order to get a better idea of where the next part fits well. in this project i also played around a little more with easing - for example, when the 20's icon expands or when the logo gets smaller. both of these lessons helped a lot with the fluidity of this composition which has been one of my goals.

one of the biggest lessons learned with this was probably how to sync up audio clips with the visual content. abby and i recorded broke up our narrative into segments that made sense with pieces of our composition. we also included a few other audio clips including train sounds, cow moo's and background music. with all of this incorporated, i got to experiment with audio levels and cutting sound, along with time remapping in order to be sure the animations lined up with the audio. i've also discovered the oh so handy tool of resizing the preview frame so that i didn't have to watch the entire animation over and over again when lining up small areas of the sound.

finally, this was my first time working with an interactive workspace. i learned a lot of things to keep in mind regarding how easily the timeline needed to be to understand for the average user, how spaced apart links need to be so that they're easy to touch, and how things should transition to the next when tapped. it was a fun experience learning how to design and animate interactively.

Thursday, October 20, 2011

visual language // near-final mockup



almost finished! i printed out my re-packaging on some thicker paper with a slight glossy shine which really helped it to look like the real deal. after printing, i wrapped the actual product with my design. it was a nice sense of accomplishment seeing my design look and feel like the actual product.

after our guest critic, some things i plan on resolving are the text in the ingredients area, a couple icons, my seams, and a couple other technical things. my final mock-up with better looking pictures should be up soon - woot!

Saturday, October 15, 2011

visual language // stock-in-a-box mock-ups



my first 3 stock-in-a-box mock-ups. i started off with the intention to keep my monotone format, but add an accent color to make it pop. by the time i got to the third one, i decided it'd be worth a shot to add some color. during our class critique, most people said that they preferred the colored version because it popped more and appealed more to that type of food. i still have some finessing to do on the colors and hierarchy, but it's getting closer. another popular opinion on these mock-ups was to incorporate more infographics around the box and give all sides a more unified look. so here i go!

typography 3 // koenig book concept





For my Koenig book, I've decided to really focus on the architectural aspect of it. My approach at this is to play off the angles in photos by cutting off the photos and creating thin lines that come off the angles. As seen in the second image, I'm also duplicating abstract shapes from the photos and using them to interact with my text boxes. I'm also trying to use somewhat vintage colors in order to sync up with the decades these buildings were created. I'm considering stylizing my photos in this manner too. With these methods combined, my layout ends up with a very clean, abstract, and linear look which I feel relates strongly to Koenig's style of architecture.

Monday, October 10, 2011

visual language // stock-in-a-box designs

so i narrowed down my products to the stock-in-a-box beef stock product. i've decided to take a logos approach with redesigning this product by taking bits of information from all sides of the box and putting them on the front using infographics and typography. here's my first 5 designs, but i still have a lot of tweaking i want to do. i'm definitely thinking about adding some more detail to things like the carrots and bowls of beef stock, and i also want to mess around more with the colors to help them stand out against other products more. jessi also suggested that i concentrate, perhaps with my colors, a little more on hierarchy, which i definitely agree with. here's what i have started though:





na // timeline screens update


abby carr and i overhauled our design this weekend. here's what our screens are currently looking like:

(home screen)

(selected decade screen)

(decade + icon info screen with slideshow)



we want our timeline to be really photo-dominant, so we went with a really structured, grid-based design to keep things organized. we also created a "logo" for our exhibition, which functions as an identity while simultaneously providing a fast-track back to the home screen when tapped. 

that's about it for now. we're currently making some improvements, which include getting rid of the "breadcrumbs" bar at the bottom of the screen (in favor of using the space to the left of the content window) and making our directional arrows less confusing. 

we also just updated our icons so that they don't clash so much with our look and fit the color scheme better. rather than having them so 3-dimensional, we flattened them out in order to keep them from being so distracting. here's a sneak peek:





Friday, October 7, 2011

na // interactive timeline design exploration

The homescreen for our timeline will open up with a photo that represents each decade. In one of our ideas, we have a graphic that has a slice of each image, and as a whole they will build a sort of outline of Union Station through the years. We had some concerns that this might become a little too cluttered, so we came up with a second idea of just displaying our images in different sized boxes with the fonts corresponding to the decade's style. When a decade is selected in either of these homescreens, the photo will expand into the background for that decade's timeline screen.

Because the Union Station during the 1920's doesn't hold many key events, we've decided to take a different approach of focusing on the station itself by splitting up our gathered information into general categories: transportation, retail, the people's house, Liberty Memorial, and controversy. In our timeline, each of these categories is represented as an icon. When a year is selected, the corresponding icons of information we have for that year will appear. When a specific icon is selected, a window will expand providing information along with a photo. Our plan is to heavily rely on photos throughout our timeline since people generally enjoy viewing photos to assist them in understanding the story.






Monday, October 3, 2011

visual language // find+share - package design

Logos
These milk cartons have a very minimalistic package design displaying the factual information very clearly and dominantly. The designs are very flat and reduced to only one color per package. This brings the viewer to primarily focus on the package information. 


Pathos
Products in the Pathos category often have photos/illustrations that help appeal to the viewers senses. The conversation bubble in this package even helps to speak to the viewer. This rendering is a little more dimensional helping to focus the viewer more on the sensory detail.



Ethos
This package focuses primarily on what the brand offers. Dominate features such as "No Bad Stuff" and "I'm Good, Pick Me Up" seem to guarantee product quality. It plays on the values of the consumer.