Friday, May 3, 2013

spatial: poetic final

as artists, we all recognize how fundamental imagination is. as albert einstein once said, “knowledge is limited, but imagination encircles the world.” but imagination should not be something that is limited to children and artists. people should be inspired to use their imagination from day to day. 

the monument of imagination provides everyday people with the opportunity to activate their imagination, allowing them to think as they did when they were children, when elephants could fly and the grass could be any color you wanted it to be. legos are something that people of all ages can directly relate to their childhood. legos were one of the first toys that granted us the ability to create whatever we wanted, as if the building blocks to our wild imaginations. 

Imagination Presentation by Ashley Einspahr

Monday, April 29, 2013

spatial: project 3, week 3

this week we've basically been messing around with our materials and testing the scale of our lego bricks to our landscape and choosing lego colors. we've chosen our location to be shakespeare garden in central park in new york city because of high traffic and it's located between the MET and the MNS. we've also developed a logo and have been experimenting with the placement of our objects.

Monday, April 22, 2013

spatial: project 3, new concept

soooo, we came up with a completely different concept.

"Legos are the building blocks of imagination."
This is a monument to imagination. 

Central Park, my recreating a section of the park we will be able to apply the ability to connect blocks of lego's to it. This will allow visitors to experience a sense of whimsy, and wonderment. 

  • Buy the basic lego colors of clay. (Yellow, red, blue, and green)
  • Buy or find the tools to carve and paint. 
  • Buy the plants, shrubs, and trees for the park.
  • Buy the benches, lamp pole, trashcan, etc.

  • Test our hypothesis. Based on the size of the tree we'll determine the size of the blocks, and therefore the dots. 
  • Build the model.

  • Photograph and start Keynote.
  • Finish the Keynote. 

Wednesday, April 17, 2013

degree project: week 12

this week i've gotten my rough draft video together, so the rest of the weeks just about making tweaks and changes. A LOT of tweaks and changes. i'm relieved to have it at least together for the most part, and know that i have all the pieces i need, but i still want to do a lot of refinement to get it where i want it. i hit a rough patch this week of trying to find a good song to fit the video that sort of complimented the Sleepy Kitty song used. it took forever to find something that worked. so my next steps include lots of timing tweaks, some camera stabilization, motion fixes, get the poster started, etc. again, i'll just post screen shots instead of the actual video. by this time next week, i'll be posting the final project... crazy!

Sunday, April 14, 2013

spatial: project 3

Eli and I have decided to build our monument based on the internet's past, focusing on some of the earliest websites and social networks that are either no longer in use today, or have evolved to something better. The audience for such a monument would vary from people who are comfortable with technology and experienced these earlier websites to computer geeks who enjoy some witty, tech-related humor.

To illustrate this idea, we plan on building an internet graveyard. The graveyard will hold a series of tombstones dedicated to specific websites. These tombstones will be built with regular concrete, but be shaped as computer monitors that are from the specific time period that each website was in use. The computer monitors will each have a screens of the website's past functionality and different pages, almost like an interactive demo. Similar to a real graveyard, these graveyards with show evidence of being visited, some showing that they haven't been visited in years. This will be shown with leave behind gifts by the tombstones that are fitting to the website and the website's audience. For example, the old Myspace tombstone might have a concert flyer taped to it, since Myspace today is only used by bands promoting themselves. 

We'd also like to show the age of the websites by showing some that look extremely dated, while others look freshly buried.

P.S. - We're exited. 

Wednesday, April 10, 2013

degree project: week 11

so luckily this weekend, i was able to get the footage i needed. i recorded a band with a couple, called Sleepy Kitty, and then additionally recorded my classmate Michael that way i could have 3 people in the band. rather than uploading the footage, i'll just upload some screenshots, as well as my storyboard (in progress). i'm beginning to animate my app screens now, and hopefully will have a rough draft of the final video put together by monday.

Monday, April 8, 2013

spatial: dieter rams exhibition final

Dieter Rams often speaks about the future of design and how new structures for our behaviors will continuously be necessary as products and technology advance. Today we are recognizing that his 10 principles are still influencing many design choices today through brands such as Apple.

The unspectacular things exhibition focuses on product design by Dieter Rams and how it has impacted product and interface design today. The exhibit lets the viewer look at Rams' products side by side next to its contemporary counterparts in a completely interactive environment, and connect these products with his 10 principles. The aesthetic of the exhibition reflects Rams' style and his unobtrusive methods.

Wednesday, April 3, 2013

degree project: week 10

this week i got a lot of good feedback on my screen designs. i've got quite a few small changes to go back and work with, but it shouldn't take too long before i'm done. this weekend i'm planning on making those changes and beginning to animate the screens a bit. the musicians that i'll be using in my pitch video are in town this weekend as well, so i'll get to film them and begin on my final video soon.... exciting!

since monday's feedback in class, i've focused mostly on two screens that still needed quite a bit of work. i've been struggling a lot with the screen where the musicians edit their song, and i still don't think it's quite there. i'm a lot closer though. here's the two screens that i've been working on this week.

as for my pitch video, i've been looking at some inspiration for how i want to sell this piece.
i'm thinking about taking this approach of leading in with a short intro showing why this would be a useful tool for musicians. maybe showing a musician practicing by themselves or something with text leading the viewer in.

i'm also reallyyyy inspired by "take away show" music videos. they're basically just this same crew of people that hangs out with a band and records them playing casually. it's super intimate and beautiful in this relaxed, carefree way. here's just a couple examples, but i'd love if i could somehow capture this feeling within my video.

so right now i'm kind of choosing between leading the viewer in by setting up a storyline showing why the tool is needed, or leading in by showing the musicians getting set up individually ready to play together (through the app) on this intimate level. the first option seems more appropriate for a pitch video to view how the app works, and second seems more appropriate for a promotional video, but i really want to try to combine them somehow. like a pitch video with the feel and power of a promotional video.

Thursday, March 28, 2013

spatial: dieter rams, week 4

Since our last update we have updated our branding, fleshed out our wall screens and added new interactions, have a new iphone layout, and table screens that include AR markers. Overall we have simplified the branding and style across the board in Rams' style. 

updated branding

wall screens
Inactive State
Single View
Single View
Side by Side Comparison
Detail View



table screens

Wednesday, March 27, 2013

degree project: week 9

so my goal to have all screens designed over spring break may have been a bit ambitious, especially with how much i had going on over break. however, i've only got one screen left to design before i go back through to make some final tweaks. i'm planning on still getting that finished up this week that way next week can be devoted to beginning animating the screens and planning out my final pitch piece. 

here's all the design screens thus far:

scenario 1: joining and connecting

scenario 2: collaborating and sharing

[music editing screen goes here]

my thoughts for the final pitch video so far are to do something along the lines of opening up with an inspirational intro that briefly explains the needs of the app, and then playing through each scenario. i may, however, just limit myself to showing the second scenario in the video since it has a lot going on in itself and gets straight into the action and main function of the app. hopefully by next week i'll have a better plan for this. 

Wednesday, March 13, 2013

degree project: week 7

i would deem this week pretty successful in terms of designing. i've got my branding figured out for the most part, a fresh color palette, a new icon system, and i'm nearly finished designing the first scenario in photoshop. this is bound to be a pretty packed blog post since i've made so much progress between last week and now, but i've got a lot of neat things to show! finally!

for my branding, i came up with 3 different different directions playing with the word "attune". i wanted to play off this word because of its meaning "to be in harmony" and the connotations it could have not only relating to music, but also with the users being in harmony with one another (so it gets at both social and music aspect).

for the first idea, i was trying to play with the word attune and turn it into an action. i used a universal, easily recognizable symbol of music for the brandmark. one that musicians would more easily be able to connect to rather than somebody that just listens to music. for the second idea, i focused on the inner wheel of a cassette tape, and played with the idea of it being a rotating brandmark, because when these wheels are rotating on a tape it means that music is either being played or recorded - similar to the functionality of the app. i also tried using this same brand concept for my third option, except this time with an older 8-track player that was used to play and record music as well.

but after feedback from class, i've decided to stick simply with "attune" and go with the first brandmark, as it's the most recognizable, especially to younger musicians. i've decided to add another level so it can also represent the 5 strings on a guitar. i may continue refining this throughout the project, but here's what i've got for now.

color palette:

last week i was pretty stuck on that pinkish and blueish color palette that's super trendy right now, as you saw on my color explorations. i was pretty convinced that i'd probably take that direction, but i was  surprised to find that i was really intrigued by the blue and purple color palette as well. this actually ended up generating a better response during feedback too, because it's not as commonly seen and seems to work well with a music-app.


so i've spent a lot of time the past few days moving into photoshop and fleshing these out. here's a few sample screens of what i have so far. i previewed some of these on an ipad yesterday, and ahh! it's so exciting seeing these mocked up as the real thing. i'm really hooked on how the typeface Armata is playing out on screen and with these colors.

as i'm designing, i'm also working to keep all my layers in order and organized because they can get messy so fast. plus it's always really refreshing to see nicely organized layer groups. :)

midterm presentation:

next week:
i'm hoping to somehow find time in the midst of my busy spring break to finish designing all of my screens, at least to a point where all that's left is revisions. i really want to make a strong promotional piece, so i'd love to have some good time to put into that without trying to juggling both that and the design still.